It is no mystery that selling insurance products is a great way to make money. After all, premiums constitute a long-term cash flow that almost always conforms to an insurance company’s actuarial assumptions, allowing them to pass on a good chunk of the premium they charge back to you, the sales person. Now more than ever, nervous investors and savers alike are turning to insurance companies to offer them the peace of mind that comes with structured products, propelling an explosion in annuity retirement demand. The protection of principle along with guaranteed minimum interest or rates of return is an attractive element of annuity products, yet because they are structured by the masters of risk measurement – insurance companies – the commission from an annuity sell is a very generous portion of the ‘premium’ the insurance company charges in return for carrying market-related risk of losing principle capital to market volatility.

As mentioned, annuities are extremely popular these days because of the certainty they guarantee the investor: a fixed or minimum payment for the rest of his or her life, with a real possibility for growth of principle. It does not take a pitchman to realize that in these very frightening financial times, individuals will flock toward safer, more conservative investments after having seen much of their net worth evaporate, despite its being invested in supposed low-risk ‘blue chip’ stocks like General Electric, Citigroup, and Macy’s. After years of being trodden by commentators for fees and sales charges, more and more people will be willing to take smaller returns during market recoveries in exchange for peace of mind and a guarantee of principle in the long-run. In other words, an annuity retirement is looking more and more appealing to the thousands of Americans who have watched 401(k) accounts turn into 101(k) accounts – so to speak.

In a word, to make an annuity sell one only needs to empathize with the millions of people in need of practical financial solutions for retirement. Several companies offer annuity products that are specifically geared toward mid- to high net worth individuals, allowing those with guaranteed income to leverage their future earnings toward greater principle and greater compound interest in a structured annuity product. To the salesperson, that means a high commission for selling a conservative and relatively safe product to someone who could really use it: the annuity will practically sell itself.