Specific direct mortgage marketing studies have indicated that 80 percent of most sales are made after the fifth contact has been made and there is no doubt that the most important connection is the very first one. First impressions do apply to mortgage brokers in business as it will to anyone else in day-to-day living. Therein lies the importance of knowing the essential tips for marketing mortgages via direct mail.

Direct mail marketing pieces can either light up your world to new customers or send you crashing into the guardrail. You can take charge of your destiny by putting into place the following proven method of direct mortgage marketing techniques.
Your direct marketing material should be well organized around one relevant offer. If you are targeting seniors, create an offer that matches their needs. If sub prime mortgage marketing is your game, tap into the hopes (or fears) of the bad credit borrowers. Maximize the importance of your pitch by focusing on the benefits they bring to users instead of on the features. One feature, for example, would be a low, fixed monthly payment. Having more money in there pocket and greater financial freedom is a huge benefit to a consumer.

Your not done just because you have sparked interest with a relevant offer. Direct mail recipients are typically skeptical; they are often worried about being cheated or sold something that really did not want. Take steps to address these tensions by incorporating trust building tools like guarantees, risk free offers, or customer testimonials in your direct mail piece.
Be clear about how and when you would like your reader to respond. Whenever possible, give them a deadline. You can accomplish this by offering a free gift or free information in return for a timely response. Tell your reader specifically what the next step will be. Should they make a phone call for more information, or, should they send back a business reply card?

Finally, the experts do recommend using a postscript to sum up your offer. Be sure to word your P.S. carefully.  Studies show that this can be one of the first items read on a page.
Be brief, organized, and conversational. Ideally, your writing should be balance and sincerity. Use bullet points and white space to make the information less intimidating, but do not disappear from the communication, convey who you are with a relaxed and sincere voice.

Now you are ready to walk down the golden road. When those leads start coming in, go for the sale by being direct.